Praise for Customers Included

Customers Included is chock-full of fascinating real-world business stories and lessons, each of which illustrates the enduring power of the single greatest business principle ever created: the Golden Rule. And if you wouldn’t practice that on your customers, with whom would you?!

Danny Meyer

Author, Setting the Table: The Transforming Power of Hospitality in Business

Every entrepreneur and venture investor should read Customers Included. I will be handing out many copies!

Albert Wenger

Partner, Union Square Ventures

So many times we have an urge to jump in and solve product problems without taking the basic steps required to understand who we’re building for. Customers Included is a great reminder of what can go wrong when we start from the wrong place.

Anthony Casalena

Founder & CEO, Squarespace

Mark Hurst shares some eye-opening examples that point to the real importance of considering, and including, the customer in organizational decisions. Customers Included will be a useful resource for the non-profit community.

Jilly Stephens

Executive Director, City Harvest

Customers Included shows how to bake a customer focus into your organization from the get-go. This perspective has been integral to the success of DuckDuckGo, helping us scale and stay relevant. Any entrepreneur who’s about to launch a startup should read this book first.

Gabriel Weinberg

Founder and CEO, DuckDuckGo